“Is there anyone on this big blue dot we call “Planet Earth” who can help me decide whether I should go to Splendour in the Grass, or Falls Festival?”
This, is a question which any single person in the world could have helped me find the answer to, come this time 2 years ago. A dilemma that caused my mind to fizzle every moment the thought of finding funds crossed my path. A time when the phrase ‘between a rock and a hard place’ was required, at no risk of embellishment, as it would be for any 20 something in the 2010s.
Well, the first thing I’d be expected to consider is whether I like Music Festivals at all! With the answer OBVIOUSLY being “Yes”, we would see my attention diverted to the music on offer, and from whom. But how would I find all this out? For any Young Turk there’s a huge array of sources that can assist with a decision as emphatic as this one. It may seem to be completely obvious to someone in the ‘know’, but the Internet is a major channel of information that society has ready access to, with an overwhelming supply of it. With this indispensable tool I might have taken a moment to listen to Spotify, and explore a few of the artists performing at the festivals. Assuming all went well, I would now of had all the information presented to me. Now I can begin to draw conclusions from these ‘Qualitative’ Research findings. Through this there is an “element of evaluation and judgement and taste connected to the term quality” (Berger, 2014).
This process of Qualitative data collection would assist in forming base opinions on the music on offer generally leading to me asking friends and peers of their opinions through most of the five different aspects of communication. These being:
- Interpersonal: Face to face, Personal Messaging, or Private Chat on Social Media such as Facebook and Twitter
- Small Group: Talk in an amphitheatre sense, communicating to a small group of people face to face, or via Social Media, like ‘Posting a Status’ or tagging in various platforms of media
- Mass Media: Advertising and promotional strategies are in place, as it is with any other Event, Brand or Organisation, with a considerably greater ‘budget’ than that of the other aspects of communication, with the ability of a broadened breach. Additionally, news, blogs or videos assist in engaging the public.
These sources of research aid the process of forming comparisons or opposites to come to a conclusion, as A. Berger states, “When we try to make sense of… the information we have obtained (because concepts take their meaning differentially) we are always asking, one way or another, ‘compared to what’… facts don’t speak for themselves; they have to be put into context and their significance explained.” As Nietzsche stated in his ‘Will to Power’ (1987), “Everything is Subjective”, which is a statement that’s open for interpretation in itself, but is also applicable to the idea of Media Research, as it differs perspective with every interpretation and vice versa.
Berger, A. (2014). What is Research. In A. Berger, Media and Communication Research Methods (pp. 13-32). Los Angeles: SAGE.
Nietzsche, F. (1968). Will to Power. New York: Random House, Inc.